Step 2. Develop your personal pitch

Also known as an elevator speech, this is a short description that you use to introduce yourself to people you meet. It should be 30 to 60 seconds long and clearly, confidently and concisely describe your qualifications and accomplishments that are relevant to the job or internship you want.

Your pitch should help you make a good, first-impression and include the following:

  • Who you are, plus a credential. Your name and something that differentiates you from your peers (major/degree, athlete, veteran) and/or establishes a relationship (graduate of same college, from the same home town, etc.).
  • Your specific goal/career interest. This will allow that person to help you or possibly connect you to someone who can.
  • How you have demonstrated your interest. Demonstrate your interest and experience in the field with examples of things you have already completed. Don't just say "I have always wanted be a marketing analyst," but rather "I have taken both marketing and economics courses and interned with Google as an analyst".
  • Why you are qualified. Demonstrate your qualifications by sharing leadership and work experience, achievements, expertise, skills and strengths.
  • A question or request for assistance. Consider giving the person two options for ways they may be of assistance. For example, "If your company offers internships, I would appreciate the name of the person in charge of that program, or perhaps I could meet with you in person to find out more about your organization and opportunities in the marketing profession." Be sure to offer each contact your business card or resume for future reference.

Example

Hi, my name is John Smith, I am a junior at Appalachian State major in marketing and economics. I'm looking for an internship for the fall where I can put my analytical skills to work in the market analysis areas. I have focused my coursework on marketing and economics and interned with Google in their marketing department last summer. My professors tell me I have strong skills in developing market analysis reports based on my performance on assignments. I read on your website that you have an internship program in your company and would appreciate the name of the person in charge of that program, or perhaps I could meet with you in person to find out more about your organization and opportunities in the marketing profession.?

Tips

You must practice your personal speech enough so when you introduce yourself it rolls easily off the tongue and comes across as professional and confident.

Practice by saying it out loud when driving in the car, getting ready in the morning or before attending a networking event.

Ask family and friends for feedback after you develop your speech.